Privacy Policy

Introduction

Tracy Southard (“we,” “us,” or “our”), a licensed real estate agent with Realty Executives Associates, operates the website tracysouthardrealtor.com. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website and services.

Information We Collect

We collect information that you voluntarily provide when you submit a form on our website, including:

Full name
Email address
Phone number
Message content or resource request details

We also collect technical and usage data such as browser type, device information, pages visited, campaign and click identifiers, IP address, and interactions with the site through analytics and advertising measurement services.

How We Use Your Information

The personal information you provide is used exclusively to:

Respond to your inquiries about real estate services
Contact you via phone call, email, or text message regarding your real estate needs
Send you requested resources, guides, or market information
Provide updates related to real estate services you have expressed interest in
Measure which ads lead to visits and genuine inquiries, and improve our Facebook and Instagram advertising

We Do Not Sell Your Data

We do not sell, rent, or trade your personal information, including your phone number, or give your contact details to unaffiliated third parties for their independent marketing. Your contact details are used by Tracy Southard, Realty Executives Associates to provide real estate services directly to you, subject only to the limited service-provider processing described here.

When a valid form submission succeeds, we send Meta a conversion event to measure our own advertising. Your email address and phone number are normalized and one-way hashed before that server event is sent. Meta does not receive the message, property address, questionnaire answers, or other free-form details you submit.

Third-Party Services

We use the following third-party services to operate our website. These services process your data only as necessary to perform their designated function:

Resend — delivers form submissions to our email inbox
Vercel — website hosting and anonymous performance analytics
PostHog and Google Analytics: site usage and campaign analytics
Reddit and Meta: advertising measurement and conversion reporting

These providers process data for the functions described above under their applicable privacy terms.

Cookies and Advertising Measurement

The Meta Pixel may set first-party _fbp and _fbc cookies and records page visits. We use the Meta Conversions API after successful forms so browser and server reports can be matched and counted once. Matching may include hashed contact details and our random first-party visitor identifier, plus IP address, browser user agent, and Meta cookie or click identifiers.

You can limit browser-based ad measurement with your browser's cookie or tracking controls and manage Meta's use of ad data in Meta Ad Preferences.

Communication Consent & Opt-Out

By submitting a form on our website, you consent to being contacted by Tracy Southard, Realty Executives Associates via call, email, and text message for real estate services.

You may opt out of communications at any time:

Text messages: Reply STOP to any text message to unsubscribe
Emails: Click the unsubscribe link included in any email, or contact us directly
Phone calls: Let us know during any call, or contact us using the information below
Reply HELP to any text message for assistance

Message and data rates may apply. Message frequency may vary.

SMS/Text Messaging Terms & Conditions

We use SMS to confirm appointments, send reminders, and notify clients of schedule updates or important changes.
You can cancel the SMS service at any time. Just text “STOP”. After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time, and we will start sending SMS messages to you again.
If you are experiencing issues with the messaging program you can reply with the keyword “HELP” for more assistance, or you can get help directly at tjsouthard@yahoo.com.
Carriers are not liable for delayed or undelivered messages.
As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency may vary. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
If you have any questions regarding privacy, please read our privacy policy: tracysouthardrealtor.com/privacy

Data Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

Data Retention & Deletion

We retain your personal information only as long as necessary to fulfill the purposes described in this policy. You may request deletion of your data at any time by contacting us using the information below.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or wish to request deletion of your data, please contact us:

Tracy Southard, Realty Executives Associates
Tennessee Real Estate License #330277
Phone: (865) 566-6092
Email: tjsouthard@yahoo.com
1213 W Lamar Alexander Pkwy, Maryville, TN 37801